The FENG.02.25-IP.02-0089/25 project encompasses a wide range of promotional and business activities aimed at increasing the visibility of the NeuroCar brand in international markets. As part of the project, the company will participate in numerous industry trade fairs as an exhibitor, showcasing its technologies in the fields of automatic road traffic supervision, weigh-in-motion (WIM) systems, license plate recognition (ANPR), and advanced data analytics. Attending the world’s largest ITS events enables direct presentation of solutions and strengthens their competitive position in the global market.

A key element of the project is field missions, during which Neurosoft delegations visit strategic regions such as the MENA region, North and South America, and Europe. These missions enable the development of relationships with local partners, public institutions, and ITS system integrators, as well as the analysis of market needs and the potential for further implementation of NeuroCar technology. Through face-to-face meetings, the company will tailor its products to the technical and regulatory requirements of specific countries.

The project also includes activities supporting the internationalization process, such as preparing promotional materials, developing a network of business contacts, and introducing NeuroCar products to new markets. The project aims to achieve sustainable growth for the NeuroCar brand in the ITS sector by securing new partnerships, identifying implementation opportunities, and strengthening the company’s position as a Polish manufacturer of advanced technologies for transportation and public safety.